Which search results are desirable

Like we said before, natural search results are earned through effective SEO, not paid (ie non-advertising). These ads were easy to spot in the past-the ads were clearly marked as such, and the rest of the results usually took the form of "10 blue links" listed below. But as search methods change, how do we find natural results today?
Today, search engine results pages (often referred to as "SERp") are filled with unprecedented advertising and more dynamic organic results formats (called "SERp features"). Some examples of SERp features include a curated summary (or answer box), people Also Ask box, image carousel, etc. Driven by what people are seeking, new SERp functions are constantly emerging.
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For example, if you search for "Denver Weather", you'll see the weather forecast for Denver City directly in the SERp, rather than a link to a site that might have that weather forecast. And, if you search for "Denver pizza", you'll see "Local packaging" results made up of Denver pizzerias. Is it convenient?
It's important to remember that search engines make money through advertising. Their goal is to better solve searchers' queries (within the SERps), bring searchers back, and make them stay on the SERps longer.
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Some SERp features on Google are organic and may be affected by SEO. This includes a curated summary (organic promotional results showing answers in a box) and related questions (also known as a "Someone Asks" box).
It's worth noting that there are many other search features, and even if they are not paid ads, they are usually not affected by SEO. These features often have data obtained from proprietary data sources.
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