Helping businesses respond faster

After the outbreak, intelligent digital marketing technology can help companies respond faster and more flexibly. Which marketing activities should be stopped, which should not be stopped, which ideas have problems, and which ideas are not problematic. It can quickly respond to unexpected situations through front-end control launch, control flow, intelligent inspection function, batch operation function, etc. At the same time, during the epidemic, some changes have occurred between consumers and brand companies. It is necessary to quickly adjust communication strategies, understand the status of consumers during the communication process, and communicate in appropriate ways based on the understanding, such as programmatic online surveys.
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From the perspective of traffic price, traffic may increase in price after the epidemic is over. There are several reasons for the price increase:
For retaliatory consumption, after the rebound, the flow must be limited in quantity and there will be a shortage of supply.
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To improve the economy, the national monetary policy may be slightly loose. Such easing may bring a certain increase in CpI, and the price of traffic may also rise. From a budget perspective, companies do not rule out being affected by the reallocation of budgets. Enterprises may spend more on intelligent marketing and advertising, and the budget for building a system in the private domain will increase accordingly.
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Outbreak affects digital marketing industry

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